I am a Brand Designer and Creative Director based in Hamburg, Germany, available for collaboration or freelance work.
How I work:
As a brand designer with more than 15 years of experience, I work with people, brands and organisations who want to make a difference: whether in climate action, cultural or social causes. Design is never neutral, and I want to put my expertise to work in support of positive change.
What I find genuinely interesting is how brands are constantly evolving, which is why I prefer to support on a long-term basis, closely embedded within the team. Gaining useful insights in the actual communications work helps redefining as circumstances change. For this, I come backed by my large creative network: strategists, copywriters, illustrators, photographers, video producers, UX/UI designers, architects, fashion designers – we can expand the team as needed.
In my long-standing role as voluntary chairperson and design director of a wildlife conservation NPO, I’ve learned a great deal beyond climate, nature and wildlife protection: about leadership, organisational structures and working across highly diverse teams, which has been enriching both personally and professionally.
If this resonates with you, your idea or your company/institution/organisation, and you’re looking for a design partner who’s on the same page: let’s talk!

©Maximilian Probst
References: Studios
Make Studio, Hamburg. Strichpunkt, Stuttgart/Berlin. Bräutigam & Rotermund, Hamburg. zmyk, Hamburg. Polycore, Hamburg. loved, Hamburg. Peter Schmidt Group, Hamburg. Mutabor, Hamburg. Ligalux, Hamburg. Karl Anders, Hamburg. shift, Hamburg. hauser lacour, Frankfurt/Main. ringzwei, Hamburg. Kai Bergmann/bergmannstudios, Frankfurt/Main. No Office, Amsterdam. Fuenfwerken Design AG, Wiesbaden. Vier für Texas, Frankfurt/Main.
Part of the g31 Network, Hamburg/Düsseldorf.
References: Lecturing
Branding at FSG Hamburg (2026)
Branding at FSG Hamburg (2025)
Typography w/ Timo Durst at FSG Hamburg (2023)
Editorial Design & Experimental Magazines w/ Timo Durst at FSG Hamburg (2022)
Personal Disclaimer:
(1) I know, this would skip almost every brand off my list. Please just be aware that I might reject your project due to ethical reasons and will address the matter in an early stage of our cooperation.
Clients (Extract):
Adidas, Amidori, Alte Oper Frankfurt, Audi, Buback Records, Campus Verlag, Der Spiegel, Deutsche Börse Group, Die Ärzte, DUMMY Verlag, Finstral AG, Fischer's Archiv, Frankfurter Rundschau, Gewandhaus zu Leipzig, Mair Dumont/Marco Polo, Messe Frankfurt, MicroHarvest, MOIA GmbH, Nepada Wildlife, Oldenbourg Verlagsgruppe, RTL Group, Staatsoper Hamburg, Sony, TUI AG, Uebel&Gefährlich, Volkswagen AG, Zeitstrafe
Awards:
3x ADC,
4x DDC,
1x German Design Award,
1x If-Design Award,
2x Output Award
I am not actively engaging any further in design award processes.
Additional References:
Chairwoman of nonprofit organisation Nepada Wildlife e.V., focussing on wildlife conservation and preserving biodiversity.
Also volunteering as Creative Director for the organisation.

Member of Creatives for Climate
I am a Brand Designer and Creative Director based in Hamburg, Germany, available for collaboration or freelance work.
How I work:
As a brand designer with more than 15 years of experience, I work with people, brands and organisations who want to make a difference: whether in climate action, cultural or social causes. Design is never neutral, and I want to put my expertise to work in support of positive change.
What I find genuinely interesting is how brands are constantly evolving, which is why I prefer to support on a long-term basis, closely embedded within the team. Gaining useful insights in the actual communications work helps redefining as circumstances change. For this, I come backed by my large creative network: strategists, copywriters, illustrators, photographers, video producers, UX/UI designers, architects, fashion designers – we can expand the team as needed.
In my long-standing role as voluntary chairperson and design director of a wildlife conservation NPO, I’ve learned a great deal beyond climate, nature and wildlife protection: about leadership, organisational structures and working across highly diverse teams, which has been enriching both personally and professionally.
If this resonates with you, your idea or your company/institution/organisation, and you’re looking for a design partner who’s on the same page: let’s talk!

©Maximilian Probst
Personal Disclaimer:
(1) I know, this would skip almost every brand off my list. Please just be aware that I might reject your project due to ethical reasons and will address the matter in an early stage of our cooperation.
Clients (Extract):
Adidas, Amidori, Alte Oper Frankfurt, Audi, Buback Records, Campus Verlag, Der Spiegel, Deutsche Börse Group, Die Ärzte, DUMMY Verlag, Finstral AG, Fischer's Archiv, Frankfurter Rundschau, Gewandhaus zu Leipzig, Mair Dumont/Marco Polo, Messe Frankfurt, MicroHarvest, MOIA GmbH, Nepada Wildlife, Oldenbourg Verlagsgruppe, RTL Group, Staatsoper Hamburg, Sony, TUI AG, Uebel&Gefährlich, Volkswagen AG, Zeitstrafe
References: Lecturing
Branding at FSG Hamburg (2026)
Branding at FSG Hamburg (2025)
Typography w/ Timo Durst at FSG Hamburg (2023)
Editorial Design & Experimental Magazines w/ Timo Durst at FSG Hamburg (2022)
Awards:
3x ADC,
4x DDC,
1x German Design Award,
1x If-Design Award,
2x Output Award
I am not actively engaging any further in design award processes.
Additional References:
Chairwoman of nonprofit organisation Nepada Wildlife e.V., focussing on wildlife conservation and preserving biodiversity.
Also volunteering as Creative Director for the organisation.